# LinkedIn · 英文发文模板

## Goal

- Build B2B credibility with overseas manufacturers, procurement leads, and industrial software decision-makers (primarily SEA, Europe, North America)
- Drive inquiries via DM / website
- Frequency: 2–3 posts per week

## Title / Opening Line

LinkedIn doesn't have a separate title field—the **first line** IS the title. Keep it under 12 words.

Formulas:
- Counter-intuitive: *"Most MES projects don't fail at go-live. They fail 6 months later."*
- Data hook: *"We ran 100 factory audits in 2025. 73% still track OEE in Excel."*
- Question: *"Why do mid-sized manufacturers keep outgrowing their MES?"*
- Story hook: *"A 200-person plant in Suzhou asked us: 'Can you do in 3 weeks what Siemens quoted 6 months for?'"*

## Post Structure (200–600 words)

```
[Hook · 1 short line]
Stop the scroll.

[Context · 2–3 lines]
Why this matters now. Add one concrete data point.

[Insight / Body · 3–5 short paragraphs]
- Use single-sentence paragraphs for rhythm
- Bullet points when listing
- One concrete case (anonymised): "A tier-1 automotive supplier in East China..."

[Takeaway · 1–2 lines]
A clear, opinionated conclusion.

[CTA · 1 line]
"Curious how we approach this? DM me / comment below."
```

## Style

- **American English**, plain and direct
- **No emojis** in professional posts (or max 1 at the very end)
- Avoid buzzwords: "synergy", "leverage", "disrupt", "next-gen", "world-class"
- Use real numbers: "3 weeks", "42%", "$180k", "12 months"
- One hashtag per 50 words, max 5 total

## Hashtag Pool

```
#SmartManufacturing #IndustrialAutomation #MES #SCADA
#DigitalTransformation #Industry40 #ManufacturingExcellence
#ChinaManufacturing #MachineVision #QualityManagement
#OEE #SupplyChain #Factory
```

## Compliance

- FTC: no "guaranteed results", no "#1 in Asia" without proof
- GDPR: client cases must be anonymised or written-consented
- No direct competitor bashing (Siemens, Rockwell, SAP, Oracle)

## Front Matter

```yaml
---
platform: linkedin
type: text-post | article
title: <first line, <12 words>
source_topic: <master draft>
created_at: <ISO8601>
status: draft-pending-review
compliance_scan: passed
hashtags: [..]
publish_window: "Beijing 21:00–23:30 (Europe morning) / 06:00–08:00 (US afternoon)"
---
```

## Publishing Steps

1. Log in to `linkedin.com`
2. Start a post → paste content → add up to 5 hashtags
3. For long-form: use "Write article" flow (1500+ words)
4. **Stop before hitting Post** — Tyrone clicks manually
5. Collect data at 1h / 24h / 7d intervals
