feat: 工作姿态升级 v2 - 主动+自研模式

- IDENTITY.md §四: 新增主动思考+主动研究要求
- SOUL.md §一: 新增第4条(主动优于被动)+第5条(自研胜过求助)
- SOUL.md §六: 升级为3级决策框架
- HEARTBEAT.md: 新增主动触发场景表
- TOOLS.md §2.1/4.2: 补充运维脚本+搜索研究规则
- insights.md: 追加工作姿态升级反思
- knowledge/research-log.md: 新建研究沉淀文档

templates/facebook.md

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+# Facebook Page · Post Template
+
+## Goal
+
+- Brand visibility overseas (casual audience vs LinkedIn's pro audience)
+- Support LinkedIn + Made-in-China with broader reach
+- Frequency: 2–3 posts per week
+
+## Post Types
+
+| Type | Ratio | Example |
+|------|-------|---------|
+| Industry insight | 30% | "Manufacturing is changing. Here's what we see in 2026." |
+| Case study (anonymised) | 25% | "How a 200-person auto supplier cut scrap rate by 38%" |
+| Product highlight | 20% | "MES made simple for SME factories" |
+| Behind-the-scenes | 15% | Team at work / deployment scene |
+| Industry news react | 10% | Reaction to policy / tech news |
+
+## Post Structure
+
+```
+[Opening · 1 short line — stop the scroll]
+
+[Body · 100–300 words, short paragraphs]
+
+[Visual element mandatory: image/video/infographic]
+
+[CTA · 1 line]
+"Want to learn more? Visit our site / DM us."
+
+[Hashtags · 3–5]
+```
+
+## Style
+
+- **Less formal than LinkedIn**
+- Emojis allowed but sparing (1–3 per post)
+- Focus on **visual-first** (FB algorithm favors images/video)
+- Questions to drive comments
+
+## Hashtags
+
+```
+#Manufacturing #Industry40 #SmartFactory #MES #SCADA
+#DigitalTransformation #ChinaSourcing #IndustrialSoftware
+#MachineVision #QualityControl
+```
+
+## Compliance
+
+- No absolute claims
+- Respect platform ad policy (organic posts OK, boosted posts follow FB Ads rules)
+- Client names anonymised
+
+## Front Matter
+
+```yaml
+---
+platform: facebook
+type: text | image | video
+title: <opening line>
+source_topic: <master draft>
+status: draft-pending-review
+hashtags: [..]
+media: "image | video | carousel"
+publish_window: "Beijing 21:00-24:00 (Europe morning) or 06:00-09:00 (US evening)"
+---
+```
+
+## Publishing
+
+1. Login Facebook Business Suite
+2. Page → Create Post → Upload media → Paste text → Add hashtags
+3. **Stop before Publish**