# Facebook Page · Post Template

## Goal

- Brand visibility overseas (casual audience vs LinkedIn's pro audience)
- Support LinkedIn + Made-in-China with broader reach
- Frequency: 2–3 posts per week

## Post Types

| Type | Ratio | Example |
|------|-------|---------|
| Industry insight | 30% | "Manufacturing is changing. Here's what we see in 2026." |
| Case study (anonymised) | 25% | "How a 200-person auto supplier cut scrap rate by 38%" |
| Product highlight | 20% | "MES made simple for SME factories" |
| Behind-the-scenes | 15% | Team at work / deployment scene |
| Industry news react | 10% | Reaction to policy / tech news |

## Post Structure

```
[Opening · 1 short line — stop the scroll]

[Body · 100–300 words, short paragraphs]

[Visual element mandatory: image/video/infographic]

[CTA · 1 line]
"Want to learn more? Visit our site / DM us."

[Hashtags · 3–5]
```

## Style

- **Less formal than LinkedIn**
- Emojis allowed but sparing (1–3 per post)
- Focus on **visual-first** (FB algorithm favors images/video)
- Questions to drive comments

## Hashtags

```
#Manufacturing #Industry40 #SmartFactory #MES #SCADA
#DigitalTransformation #ChinaSourcing #IndustrialSoftware
#MachineVision #QualityControl
```

## Compliance

- No absolute claims
- Respect platform ad policy (organic posts OK, boosted posts follow FB Ads rules)
- Client names anonymised

## Front Matter

```yaml
---
platform: facebook
type: text | image | video
title: <opening line>
source_topic: <master draft>
status: draft-pending-review
hashtags: [..]
media: "image | video | carousel"
publish_window: "Beijing 21:00-24:00 (Europe morning) or 06:00-09:00 (US evening)"
---
```

## Publishing

1. Login Facebook Business Suite
2. Page → Create Post → Upload media → Paste text → Add hashtags
3. **Stop before Publish**