5b9da9e70c
- IDENTITY.md §四: 新增主动思考+主动研究要求 - SOUL.md §一: 新增第4条(主动优于被动)+第5条(自研胜过求助) - SOUL.md §六: 升级为3级决策框架 - HEARTBEAT.md: 新增主动触发场景表 - TOOLS.md §2.1/4.2: 补充运维脚本+搜索研究规则 - insights.md: 追加工作姿态升级反思 - knowledge/research-log.md: 新建研究沉淀文档
75 lines
1.8 KiB
Markdown
Executable File
75 lines
1.8 KiB
Markdown
Executable File
# Facebook Page · Post Template
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## Goal
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- Brand visibility overseas (casual audience vs LinkedIn's pro audience)
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- Support LinkedIn + Made-in-China with broader reach
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- Frequency: 2–3 posts per week
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## Post Types
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| Type | Ratio | Example |
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|------|-------|---------|
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| Industry insight | 30% | "Manufacturing is changing. Here's what we see in 2026." |
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| Case study (anonymised) | 25% | "How a 200-person auto supplier cut scrap rate by 38%" |
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| Product highlight | 20% | "MES made simple for SME factories" |
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| Behind-the-scenes | 15% | Team at work / deployment scene |
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| Industry news react | 10% | Reaction to policy / tech news |
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## Post Structure
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```
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[Opening · 1 short line — stop the scroll]
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[Body · 100–300 words, short paragraphs]
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[Visual element mandatory: image/video/infographic]
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[CTA · 1 line]
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"Want to learn more? Visit our site / DM us."
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[Hashtags · 3–5]
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```
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## Style
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- **Less formal than LinkedIn**
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- Emojis allowed but sparing (1–3 per post)
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- Focus on **visual-first** (FB algorithm favors images/video)
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- Questions to drive comments
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## Hashtags
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```
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#Manufacturing #Industry40 #SmartFactory #MES #SCADA
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#DigitalTransformation #ChinaSourcing #IndustrialSoftware
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#MachineVision #QualityControl
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```
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## Compliance
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- No absolute claims
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- Respect platform ad policy (organic posts OK, boosted posts follow FB Ads rules)
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- Client names anonymised
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## Front Matter
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```yaml
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---
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platform: facebook
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type: text | image | video
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title: <opening line>
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source_topic: <master draft>
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status: draft-pending-review
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hashtags: [..]
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media: "image | video | carousel"
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publish_window: "Beijing 21:00-24:00 (Europe morning) or 06:00-09:00 (US evening)"
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---
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```
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## Publishing
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1. Login Facebook Business Suite
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2. Page → Create Post → Upload media → Paste text → Add hashtags
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3. **Stop before Publish**
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